AHDRA-SCREAMIN' EAGLE PERFORMANCE PARTS CHAMPIONSHIP SERIES SIGNS ON WITH THREE TELEVISON SERIES FOR 2004 SEASON
WINSTON-SALEM, NC, May 20, 2004 - AHDRA headquarters has announced television agreements with three networks for television coverage of the 2004 season.
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AHDRA began working with ESPN2's "Inside Drag Racing" in 2003, and the response was so enthusiastic that the series
came back for more in 2004. AHDRA's first two events of the 2004 season have already been featured on "Inside Drag Racing,"
which is produced by Master's Entertainment in Bristol, TN. A third installment of the series will air in the coming month,
featuring the Stone Mountain Harley-Davidson Southern Nationals presented by Drag Specialties
at Atlanta Dragway.
New for the 2004 season and still in conjunction with Master's Entertainment, AHDRA racing will be featured on the
Outdoor Channel. The stand-alone shows will be recorded at events in Bristol, TN;
Rockingham, NC; and Las Vegas, NV.
Master's Entertainment will produce both a Sportsman and a Pro category show from each of the events, for a total of six episodes. The shows will be broadcast as part of a series that will air on the Outdoor Channel between November 17th and December 22nd, 2004. The series will air on Wednesdays at 11:00 p.m. and will be repeated on Saturdays at 9:00 a.m.
Speed Channel will join the line-up with 2004 coverage from events in Budds Creek, MD,
and Indianapolis, IN. AHDRA will play a starring role in two episodes of the
"Lucas Oil-On the Edge" series produced by NeWave Video Productions in Palos Hills, IL.
The shows will air as part of a 26-week series with
AHDRA's S & S Cycle Mid-Atlantic Nationals and Joker Machine
Indy Nationals receiving a minimum of two broadcasts between November 1st, 2004, and April 30th, 2005, with a guaranteed time period on one weekend and one weekday between the hours of 11:00 a.m. (EST) and 6:00 p.m. (EST).
Speed Channel will cover the Maryland and Indy events with a full crew that includes five cameras - four on the track, one pit camera, and two POV, on-board cameras.
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AHDRA's limited commercial and sponsor segments within each show on all three networks will be available on a
first-come/first-served basis. Interested parties may contact AHDRA's Marketing and Sponsorship Director,
Colbert Seagraves, for more information on availability.
Recent AHDRA events have attracted cameras from other sources, including a show that is currently in the works for the
fall line-up on the Discovery Channel.
Producers of the popular program "Monster Garage" are adding a new series titled "Monster Nation" to their schedule.
AHDRA's recent S & S Cycle California Nationals presented by Drag Specialties was chosen to be included in at least two
episodes of the series, which is expected to begin in November.
Another Speed Channel favorite, "American Thunder," also captured the inaugural California event; episodes are scheduled
to air on Tuesday, June 29th, at 9:00 p.m. (EST), with a repeat broadcast on Wednesday, June 30th, at 8:30 a.m. (EST).
Complete broadcast scheduling information from all networks will be posted later in the season on www.ahdra.com.
For more information on the 2004 AHDRA-Screamin' Eagle Performance Parts Championship Series, please contact 336-924-2095
or visit www.ahdra.com.
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